如何在瑞士掌握商务礼仪

无论你是去瑞士做长期任务还是快速出差,了解秘密规则都很重要。你知道吗,生活在一种文化中的人本能地遵循着这些原则,所以在你打破它们之前没有人会费心告诉你?通过学习一些不言而喻的规则,为自己节省一些不舒服的时刻(可能还有一些失去的商业机会)。

穿衣
瑞士的商务服装往往有些正式。但这并不像穿你能买得起的最好的西装那么简单,因为你也必须考虑公司的等级制度。瑞士商业顾问莫尼卡·西格解释道:“对于男性来说,细条纹是你在工作中处于高级地位和高度竞争地位的标志——因此对于初级员工来说是不可能的。”人们期望女性穿着简单,但不要太乏味。换句话说,你想展示你努力让自己看起来最好,而不是像一个时装模特。

社会地位
等级制度在瑞士很重要,但不是每个人都意识到顾客是国王。因此,你会把你的老板——即使你向首席执行官汇报——介绍给客户(被认为拥有优越地位的人),而不是相反。然而,在顾客之后,社会规则遵循严格的公司等级制度。尽管等级和等级很重要,谦逊也很重要。瑞士人谨慎地行使他们的权力。如果你想找出排名第一的人,观察其他人尊重谁。

手势
瑞士人不像其他一些文化那样“用手说话”。手势没关系,但是如果你注意到每个人都盯着你的手,他们可能会发现你的动作分散了注意力。

美食
和大多数国家一样,餐桌礼仪很重要。对瑞士人来说,这意味着一路坐回到椅子上,双脚放在地板上,前臂放在桌子上。只有在你完成课程后,才可以把手放在膝盖上。除了打碎面包,不要用手做任何事情,用叉子而不是刀子切土豆和其他软食物。

隐私
瑞士人重视隐私。这意味着可能很少会前闲聊,如果有的话,会避开职业、婚姻、孩子、年龄等话题。商务午餐和晚餐也是如此。在一些文化中,用餐时间是你在个人层面上相互了解的时候。但是你永远不应该问你的瑞士同事关于他们个人生活的问题,除非他们先问你这些问题。

守时
瑞士人也重视准时。为了给人留下好印象,提前15-20分钟到达。不惜一切代价避免迟到;让瑞士人等你——即使只是几分钟——被认为是一种很大的冒犯。

礼貌
在一个国家被认为有礼貌的东西在另一个国家可能被认为是粗鲁的,所以尽可能多地了解保持关系和谐的小细节总是一个好主意。在瑞士,外籍人士网站提供了以下关于注意礼貌的建议:
假设同事希望通过他们的头衔和姓氏来称呼他们。一些瑞士人多年来不使用名字做生意。
握手并眼神交流。
坐立不安和姿势不佳被认为是粗鲁的。
如果你交换礼物,在达成协议后再交换。在谈判结束前这样做可能被视为贿赂。
如果你被邀请去同事家,给女主人带份礼物,给孩子们带些小礼物。不要要求旅行——瑞士人不炫耀——然后写一封感谢信。
不要把像刀子这样锋利的东西作为礼物。它们象征着断绝关系。

在瑞士成功开展业务的最佳方式是保持最佳行为。如果你走形式,除非另有说明,注意礼貌,你会做得很好。

Whether you’re heading to Switzerland for a long-term assignment or for a quick business trip, it’s important to know the secret rules. You know, the ones that the people who live in a culture follow so instinctively that nobody bothers to tell you until you’ve broken them? Save yourself some uncomfortable moments (and possibly some lost business opportunities) by learning some of the unspoken rules.

Dress
Business dress in Switzerland tends to be somewhat formal. But it’s not quite as simple as wearing the nicest suit you can afford, because you have to consider company hierarchy, as well. Swiss business consultant Monika Seeger explains: “For men, pin-stripes are a sign that you’re senior and highly competitive at work — so are out of the question for junior employees.” Women are expected to dress simply, but not too boringly. In other words, you want to show that you made an effort to look your best without looking like a fashion model.

Social standing
Hierarchy is important in Switzerland, but what not everyone realises is that the customer is king. So you would present your boss – even if you report to the CEO – to the customer (who is considered to hold the superior position) rather than the other way around. After the customer, however, social rules follow strict company hierarchy. And, while rank and hierarchy are important, so is humility. The Swiss wield their authority discreetly. If you’re trying to identify the top-ranking person, watch to see whom everyone else treats with deference.

Hand gestures
The Swiss don’t ‘talk with their hands’ as much as some other cultures do. It’s fine to gesture, but if you notice everyone is staring at your hands, they probably find your movements distracting.

Fine dining
As in most countries, table manners are important. To the Swiss, that means sitting all the way back in your chair with both feet on the floor and your forearms resting on the table. Only after you’ve finished the course it is okay to put your hands in your lap. Don’t use your hands for anything other than breaking bread, and cut potatoes and other soft foods with a fork rather than a knife.

Privacy
The Swiss value privacy. This means that there may be little pre-meeting chitchat and, if there is, it will avoid topics like occupation, marriage, children, age, etc. This also holds true for business lunches and dinners. In some cultures, meal time is when you get to know one another on a personal level. But you should never ask your Swiss colleagues questions about their personal lives unless they ask you those questions first.

Punctuality
The Swiss also value punctuality. To make a good impression, arrive 15-20 minutes early. Avoid being late at all costs; making the Swiss wait for you – even if it’s just a few minutes – is considered a big offense.

Manners
What’s considered polite in one country may be taken as rude in another, so it’s always a good idea to learn as much as you can about the little niceties that keep relationships harmonious. The website Expatica offers these suggestions on minding your manners when in Switzerland:
Assume that colleagues want to be addressed by their title and last name. Some Swiss do business for years without using first names.
Shake hands and make eye contact.
Fidgeting and poor posture are considered rude.
If you exchange gifts, do so after a deal is reached. Doing so before you’ve concluded negotiations may be seen as bribery.
If you’re invited to a colleague’s home, bring a gift for the hostess and small gifts for the children. Don’t ask for a tour – the Swiss aren’t ostentatious – and write a thank-you note afterward.
Don’t give sharp objects like knives as a gift. They’re symbolic of severing the relationship.

The best way to be successful conducting business in Switzerland is to be on your best behavior. If you assume formality unless told otherwise and mind your manners, you’ll do just fine.

原文:https://www.careeraddict.com/master-business-etiquette-in-switzerland

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